Designing for impact
I am a Melbourne-based Graphic and Multimedia Designer passionate about crafting visually compelling designs that tell a story. With a strategic mindset, precision in design, and clarity in vision, I create clean, impactful visuals that resonate. My expertise lies in developing compelling visual narratives and managing diverse projects, enabling me to engage audiences effectively.
Specialising in brand identity, digital design, advertising, and campaign creation, I enhance creative workflows and execute polished, on-brand concepts across print, digital, and environmental platforms. A natural leader with a keen eye for detail and strong problem-solving skills, I thrive in high-performing teams, driving engagement and elevating brand presence. Committed to excellence, I deliver refined, functional, and effective design solutions.
Key achievements:
- Over 15 years of experience successfully leading and delivering high-impact design projects across corporate, agency, and freelance environments, ensuring brand consistency and visual excellence.
- Mentored and managed junior designers, fostering talent development and enhancing overall team productivity and creative output.
- Streamlined design workflows (from concept to finished art) and processes, improving efficiency, ensuring high standards, maintaining brand consistency, meeting tight deadlines, and exceeding stakeholder expectations.
- Developed and maintained comprehensive brand guidelines, ensuring consistent application across all print, digital, and environmental touchpoints.
- Recognised for exceptional attention to detail and finished artwork quality, contributing to visually compelling brand executions.
Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Figma
Sketch
Procreate
Microsoft Office
Services
Brand Strategy
Brand Identity
Art Direction
Social Media Content
Typography and Layout
Video Production
Illustration & Iconography
Proofing and Publishing
Packaging
