Roadsafe
Brand Strategy / Visual Identity
I played a key role in revitalizing the Roadsafe Automotive Products brand by helping to redesign its brand style guide. Roadsafe, a specialist in under-car parts with a dedicated 4WD division, had an outdated identity that no longer aligned with its market presence.
I worked closely with the team to define a clear and cohesive visual identity, ensuring consistency across all brand touchpoints. The new style guide provided a strong foundation for marketing materials, packaging, digital assets, and environmental branding, reinforcing Roadsafe’s position as a trusted leader in the automotive industry.
Completed while at Bapcor Retail
